Culture eats trategy for breakfast
ISPAH ePoster Library. Leijon M. Oct 16, 2018; 225128
Dr. Matti Leijon
Dr. Matti Leijon
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Abstract
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Abstract There is no national Physical activity strategy in Sweden. In the autumn of 2015 the regional politicians in Region Östergötland supported the idea of developing a regional strategy - based on the Physical Activity Strategy for the WHO European Region 2016-2025 and the 2030 agenda for sustainable development. During 2016, a strategy document was prepared and developed with the support of society’s many different stakeholders. A political decision, at regional level, to support the strategy was made in January 2017. The overall goal of the strategy is:-more individuals become physically active -inequality in activity levels between groups decreases-to increase intersectoral cooperation among stakeholders who actively participate and cooperate in promoting physical activity The strategy is focused on five settings; -built environment-leisure time and sports-school and education-work and economic support-social welfare and health care servicesThe strategy is web-based including facts and knowledge and “good examples” of ongoing actions for others to learn and share. The website is (only) in Swedish: www.sättöstergötlandirörelse.nu and www.facebook.com/sattostergotlandirorelse.nu. During the first year we presented more than 30 different “Good examples” from different stakeholders and settings. By demonstrating good examples, we increase interest in and acceptance for actions aimed at promoting physical activity in society.The WHO strategy was useful to create a regional strategy. Combined with a bottom-up social media strategy it seems to be a useful implementation strategy, reaching booth the population, organizations as well as the political system.
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