Ageing well with physical activity in the over 75’s
ISPAH ePoster Library. Jeffreys J. Oct 15, 2018; 225152; 189
Jessica Jeffreys
Jessica Jeffreys
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Abstract Introduction:<\b>
Brio Leisure trialled a novel Public Health intervention, with a view to making a measurable difference to the quality of life and wellbeing of older people living in Cheshire West and Chester. Method: A free membership to all 75+ year old residents was rolled out in 2015 to support improved health and wellbeing in a rapidly increasing aging population. All attendances for these members was extracted from Brio’s membership activity database and analysed with regard to the type of activity. Results:<\b>
During 2016/17, there were 1,450 75+ concession members (4.6% reach). In reality, only two thirds of these (960) actually attended one of Brio Leisure facilities; 33% did not actually attend. In total, these 960 individuals had over 40,000 attendances (an average of 42 attendances per person) over a 14 month period, equating to 3 times per month. The main activities were swimming (19 times) and gym (13 times) but they also made use of the sauna (5 times), fitness programmes (2.5 times) and aquafit (2 times). Prior to this scheme, only 203 (14%) of free 75 concessions were previous members. Conclusion:<\b>
Whilst these elderly individuals may already be the more active residents of the borough, evaluating the impact of this programme has led to a revised scheme and a review of targeted support for hard to reach cohorts which is financially sustainable. External funding details £54k (4.8%) per annum of a £1.18 PH Integrated Wellbeing service awarded to Brio Leisure was allocated to provide the free memberships to residents aged 75+.
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