A real Olympic legacy: A whole systems approach to physical activity in Sheffield
ISPAH ePoster Library. Copeland R. Oct 16, 2018; 225172; 532
Robert Copeland
Robert Copeland
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Abstract A real Olympic Legacy has never been achieved on any large scale. The London 2012 Olympic and Paralympics Games was awarded with the commitment to 'encourage the whole population to be more physically active'. The aim of London 2012 was therefore not just to deliver a successful sporting event but to act as a driver for lasting change in the context of health and wellbeing. Following London 2012, innovative, ambitious and creative city’s in England were invited to bid to become partners in a National Centre for Sport & Exercise Medicine (NCSEM). The aim of the NCSEM is to extend the reach of Sport and Exercise Medicine throughout the UK and the Olympic movement. The city of Sheffield, UK was awarded the status as one of three NCSEM founding partners with a vision to develop a culture of physical activity that would significantly change the health & wealth of the population, transforming the city into the most active city in the UK.This talk will set out the journey so far of the Sheffield NCSEM providing a practical road map for a whole systems approach to increasing physical activity. It will look at; system leadership, behaviour change, research, funding, branding, stakeholder engagement, building community networks and governance structures. This legacy is not about stadia, facilities and infrastructure left behind from London 2012 but about creating a Move More culture for the main conduit of sustaining a legacy, the people.
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