Exploring views on physical activity in Slimming World members: a collaborative survey with England Athletics’ RunTogether
ISPAH ePoster Library. Holloway L. 10/15/18; 225226; 17
Laura Holloway
Laura Holloway
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Abstract IntroductionSlimming World’s (SW) physical activity programme, Body Magic, encourages and supports members to gradually increase activity levels by moving more and decreasing sedentary behaviours. SW partnered with England Athletics’ RunTogether, a programme offering supportive and inclusive running opportunities, to understand members’ views on exercise and activity behaviours to support development of future physical activity partnerships.MethodsSW members were invited to complete an online survey developed by RunTogether asking about thoughts on exercise. Results were analysed using descriptive statistics.Results3359 SW members completed the survey. The majority (80%) agreed they feel guilty if they do not exercise, while over half felt they could do more to improve their health (57%). Respondents preferred exercises that are free/cheap (78%), flexible (74%), allow them to socialise with friends/family (71%), and give them an opportunity to “zone out” (63%). By engaging in exercise, the majority wanted to improve/maintain their fitness (96%), lose weight/change their body image (95%), feel good about themselves (94%) and challenge themselves (68%). In terms of what doesn’t appeal to members, 65% didn’t want to be too physically challenged, 58% don’t need someone to motivate them and 33% didn’t want a competitive element.ConclusionResults suggest Slimming World members hope exercise will improve their health, fitness and body shape, preferring exercise programmes that are cheap and flexible, while allowing them to socialise or have time for themselves. The findings support Slimming World’s Body Magic programme, which focuses on incorporating activity into everyday life.
Abstract IntroductionSlimming World’s (SW) physical activity programme, Body Magic, encourages and supports members to gradually increase activity levels by moving more and decreasing sedentary behaviours. SW partnered with England Athletics’ RunTogether, a programme offering supportive and inclusive running opportunities, to understand members’ views on exercise and activity behaviours to support development of future physical activity partnerships.MethodsSW members were invited to complete an online survey developed by RunTogether asking about thoughts on exercise. Results were analysed using descriptive statistics.Results3359 SW members completed the survey. The majority (80%) agreed they feel guilty if they do not exercise, while over half felt they could do more to improve their health (57%). Respondents preferred exercises that are free/cheap (78%), flexible (74%), allow them to socialise with friends/family (71%), and give them an opportunity to “zone out” (63%). By engaging in exercise, the majority wanted to improve/maintain their fitness (96%), lose weight/change their body image (95%), feel good about themselves (94%) and challenge themselves (68%). In terms of what doesn’t appeal to members, 65% didn’t want to be too physically challenged, 58% don’t need someone to motivate them and 33% didn’t want a competitive element.ConclusionResults suggest Slimming World members hope exercise will improve their health, fitness and body shape, preferring exercise programmes that are cheap and flexible, while allowing them to socialise or have time for themselves. The findings support Slimming World’s Body Magic programme, which focuses on incorporating activity into everyday life.
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