Using nudges to reduce sedentary behaviour : A pilot intervention
ISPAH ePoster Library. Lewis K. Oct 16, 2018; 225317; 37
Dr. Kiara Lewis
Dr. Kiara Lewis
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Abstract Traditional interventions which focus on educating or ‘motivating’ individuals to increase activity levels have been largely ineffective. The concept of altering the space in which we live, to enhance health behaviour, has been the focus of recent inactivity research. Point of decision prompts or nudges are a simple, cost effective, immediate aspect of altering the environment. However, we know very little about how or why they work, and how to create effective prompts. The ‘Environmental Nudges’ project, designed to increase movement and understand more around how individuals interact with prompts, was implemented in three sites across the North of England. The nudges took a two-phased approach, the first classed as ‘subliminal’ and the second as ‘call-to-action’. Pre and post intervention focus group data (N.18) and questionnaires (N.101) underlined the immense pressure respondents perceive they are under. The daily struggle endured by many meant physical activity was considered as stressful and requiring intense motivation, therefore rejected as a leisure activity. Individuals knew they should be active indicating that education is not the issue. The ‘Environmental Nudges’ intervention was considered effective by participants as the prompts allowed autonomy. Individual choice, responsibility and possibility were successful features of the prompts. Further work could refine a two-phased nudge approach as some participants were uncertain about the ‘subliminal’ element. Individuals demonstrated very sedentary daily patterns underlining the pressing need for employers to utilise the working day to increase activity. This pilot intervention was supported by: Heart Research UK; Kirklees Public Health; The University of Huddersfield.
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