From evidence-based research to practice-based evidence: Effort, cost and uptake of disseminating a web-based computer-tailored workplace sitting intervention through a health promotion organisation
ISPAH ePoster Library. De Cocker K. 10/15/18; 225320; 452
Dr. Katrien De Cocker
Dr. Katrien De Cocker
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Abstract
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Abstract Background:<\b>
Prolonged sitting may result in adverse health outcomes; therefore, we developed and examined a web-based computer-tailored workplace sitting intervention. As this intervention has shown to be effective, the next stage was to conduct a dissemination study. As such, this study reports on the dissemination efforts of a health promotion organisation, associated costs, reach achieved, and attributes of the website users. Methods:<\b>
The health organisation (Flemish Institute for Healthy Living) systematically registered all the time and resources invested to promote the intervention (October 2016-February 2018) among Flanders (northern part of Belgium). Website usage statistics (reach of the intervention) and descriptive statistics (attributes of the website users) were also assessed. Results:<\b>
Online strategies (promoting the website on their homepage; sending e-mails, newsletters, Twitter, Facebook and LinkedIn posts to professional partners) were the main dissemination methods used by the health promotion organisation. The time investment was 25.6 hours in total, which costs approximately 845 EUR in salaries (33 EUR/hour). After sixteen months, 1599 adults had visited the website and 1499 (93.7%) completed the survey to get personalized sitting advice. This sample was middle-aged (38.3±11.0 years), mainly female (76.9%), college or university educated (89.0%), highly sedentary (88.7% sat over 8 hours/day) and reported on average 342±121 minutes/day sitting at work. Conclusion:<\b>
Given the limited time and money investment (approximately 1 minute and 0.56 EUR per person accessing the advice), this web-based computer-tailored intervention has potential for wide-scale dissemination. However, more efforts are needed to reach male and non-college/university educated employees.
Abstract Background:<\b>
Prolonged sitting may result in adverse health outcomes; therefore, we developed and examined a web-based computer-tailored workplace sitting intervention. As this intervention has shown to be effective, the next stage was to conduct a dissemination study. As such, this study reports on the dissemination efforts of a health promotion organisation, associated costs, reach achieved, and attributes of the website users. Methods:<\b>
The health organisation (Flemish Institute for Healthy Living) systematically registered all the time and resources invested to promote the intervention (October 2016-February 2018) among Flanders (northern part of Belgium). Website usage statistics (reach of the intervention) and descriptive statistics (attributes of the website users) were also assessed. Results:<\b>
Online strategies (promoting the website on their homepage; sending e-mails, newsletters, Twitter, Facebook and LinkedIn posts to professional partners) were the main dissemination methods used by the health promotion organisation. The time investment was 25.6 hours in total, which costs approximately 845 EUR in salaries (33 EUR/hour). After sixteen months, 1599 adults had visited the website and 1499 (93.7%) completed the survey to get personalized sitting advice. This sample was middle-aged (38.3±11.0 years), mainly female (76.9%), college or university educated (89.0%), highly sedentary (88.7% sat over 8 hours/day) and reported on average 342±121 minutes/day sitting at work. Conclusion:<\b>
Given the limited time and money investment (approximately 1 minute and 0.56 EUR per person accessing the advice), this web-based computer-tailored intervention has potential for wide-scale dissemination. However, more efforts are needed to reach male and non-college/university educated employees.
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