Service design: A tool for activity
ISPAH ePoster Library. Laine K. 10/15/18; 225431; 30
Kaisa Laine
Kaisa Laine
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Abstract
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Abstract The new strategy 2017-2021 of the City of Helsinki is highlighting the participation of the residents. City of Helsinki aims to be a moving and healthy City for all and to resolutely fight segregation and social exclusion. Target suburbs, where is larger risk for lack of life control, segregation and exclusion, were observed through walking and by photographing the environment to visualise current services. The main interest were sports and exercise facilities, parks, shopping centres, light traffic lines and location of the services. Residents of the areas and users of the services were interviewed. The existing services were monitored and tested by mystery shopping. Open workshops and working groups were used to collect the needs and ideas from residents for new sport services and regional development. Service design enables new ways of working and is one way to encounter residents. Possible user profiles were defined from the collected data. Valuable information for the development of low-threshold sports services were gained. Working group operations, workshops and face to face discussions increased the customer-oriented planning. Local sports events were proven to lower threshold of participation in organised sports. Information was gained on the awareness, visibility and safety of sports facilities. Participation of the residents in service design process was a chance to learn something new. Co-design creates a sense of community. The benefits of participation and service design are shown in the long run. Involving people is not easy. It takes time and we must accept that not everyone wants to participate.
Abstract The new strategy 2017-2021 of the City of Helsinki is highlighting the participation of the residents. City of Helsinki aims to be a moving and healthy City for all and to resolutely fight segregation and social exclusion. Target suburbs, where is larger risk for lack of life control, segregation and exclusion, were observed through walking and by photographing the environment to visualise current services. The main interest were sports and exercise facilities, parks, shopping centres, light traffic lines and location of the services. Residents of the areas and users of the services were interviewed. The existing services were monitored and tested by mystery shopping. Open workshops and working groups were used to collect the needs and ideas from residents for new sport services and regional development. Service design enables new ways of working and is one way to encounter residents. Possible user profiles were defined from the collected data. Valuable information for the development of low-threshold sports services were gained. Working group operations, workshops and face to face discussions increased the customer-oriented planning. Local sports events were proven to lower threshold of participation in organised sports. Information was gained on the awareness, visibility and safety of sports facilities. Participation of the residents in service design process was a chance to learn something new. Co-design creates a sense of community. The benefits of participation and service design are shown in the long run. Involving people is not easy. It takes time and we must accept that not everyone wants to participate.
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